Explain what you offer, who you help and where you operate. This guide explains the practical checks that matter most.
Write one clear business description
Explain what you offer, who you help and where you operate. Avoid broad claims that could describe any business.
List services separately
Give each important service a name, short explanation, customer benefit and any information needed for a quotation.
Collect accurate contact details
Confirm phone numbers, email addresses, physical address, opening hours and WhatsApp links.
Use real photographs where possible
Photos of the team, work, products or premises can build more trust than unrelated stock images.
Prepare evidence
Gather testimonials, completed projects, qualifications, guarantees or process information that supports your claims.
Answer common questions
Think about what customers ask before buying: price range, turnaround time, delivery, payment and requirements.
Define the next action
Decide whether visitors should call, WhatsApp, complete a form, request a quote or visit the shop.
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